The ads real estate is a rapidly growing space. Not that long ago, the idea of being able to reach a potential customer half way around the world was farfetched. Thanks to the emergence of Social Media Marketing, you are now able to reach an untapped international audience instantly with the click of a mouse.
Facebook is the perfect way to reach global audiences. There are currently 2.7 million users (and growing) on Facebook from around the world. For a business owner or advertiser, the possibility of being visible to so many people is like a dream come true. While you may be tempted to cast a wide net and get your ad in front of all 2.7 million users, the truth is your business will not be relevant to everyone in every region. Facebook understands that and they give you the tools needed to adjust your ads to your target market.
With Facebook audiences, there are 3 options to select your target audience – Core audiences, Custom audiences and Lookalike audiences.
Core Audiences
Core audiences help you define your audience for smarter ad targeting. You get to adjust your target audience for your ads based on:
- Location (cities, countries, communities)
- Interests (hobbies, likes, interest)
- Demographics (age, gender, job title, education, etc)
- Connections (people already connected to your page)
- Behaviour (people who have purchased or used similar products or devices like you are offering)
Custom Audiences
Custom audiences are the best way to connect with people who have already shown some interest in your business in one way or the other. Whether local, online or through your app, you can target your ads to these individuals.
- Contact lists (connect with your customers and contacts on Facebook using information collected from your business Customer Relationship Management System or email list).
- Site visitors (Facebook pixel will help you to create a custom audience from your site visitors. You can create targeted ads for items they have viewed on your site.
- App users (developers can install Facebook SDK to create more relevant ads that drive people to take in-app actions.
Lookalike Audiences
Lookalike audiences help you to reach new people who are likely to respond to your ads fast. These are people who are very similar to your existing customers. You will first need to create a list of people that you know and then your ads will reach people who share common interests as them.
Whichever way you choose will depend on your overall digital marketing goals. Whether you focus on one audience or include them all in your marketing strategy, one thing is certain; Facebook Ads Audiences is an excellent tool to get your ads in front of the right people.